Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel

The following study first examined how consumers are influenced by social media advertising and what role vloggers play in influencer marketing. Secondly, the factors considered while making a final decision for purchasing traveling explored, affected destination image country of origin. aim research was fulfilled reviewing relevant literature defining exploring relationship among variables: vlog marketing, YouTube, Facebook, Instagram, Snapchat, E-WOMs, consumer travel intent, purchase image, ease travel. A self-administered survey questionnaire with 5-point Likert scale utilized shared online users collecting data via two resources: personal connections platforms. total 428 valid responses were collected. PLS-SEM software used to analyze interpret data. measurement model, structural regression analysis, t-tests testing concluding results hypotheses. concluded that all its higher-order constructs, except has significant positive effect on intent intent. Moreover, enhance marketing intention but not intention. contributes content networks emphasizing shaping behavior placing distinct place, affects buy goods services advertised vlogs.